₹84,604 in ad spend. ₹12 lakh in reported revenue. A 14× return — built across 8 campaigns on purpose.
The client reported ₹12 lakh in revenue generated from this account. That's a 14.18× return on ₹84,604 in spend. What makes this account interesting isn't just the number — it's why the most "expensive" campaigns by cost-per-lead were also the most valuable ones in the portfolio.
The account and the result
This education consultancy runs 8 separate Search campaigns, each targeting a different course category — from high-commission professional programs to shorter, higher-volume admission courses. Total spend over the period was ₹84,604.14, generating 26,434 impressions, 3,615 clicks at ₹23.40 per click, and 486 total enquiries (328 form fills + 158 direct phone calls).
The client reported ₹12,00,000 in revenue generated from these enquiries — a 14.18× return on ad spend. Revenue per enquiry came out to approximately ₹2,469, reflecting the mix of high-value professional course enrollments and shorter-duration courses in the campaign portfolio.
Google Ads campaign view · Education consultancy · 8 Search campaigns · Names redacted for client confidentiality
Campaign-by-campaign breakdown
The table below shows each campaign as it appears in the account. The campaign names are redacted, but the numbers tell the story.
| # | Cost | Impressions | Clicks | Avg. CPC | Conversions | Cost / Conv. | Int. Rate | Calls |
|---|---|---|---|---|---|---|---|---|
| Campaign 1 | ₹16,483 | 4,589 | 680 | ₹24.24 | 58.50 | ₹281.77 | 14.82% | 32 |
| Campaign 2 | ₹4,039 | 1,074 | 75 | ₹53.86 | 3.00 | ₹1,346.46 | 6.98% | 1 |
| Campaign 3 | ₹18,390 | 5,365 | 935 | ₹19.67 | 135.50 | ₹135.72 | 17.43% | 27 |
| Campaign 4 | ₹12,706 | 2,034 | 319 | ₹39.83 | 9.00 | ₹1,411.83 | 15.68% | 26 |
| Campaign 5 | ₹7,819 | 2,591 | 306 | ₹25.55 | 18.00 | ₹434.42 | 11.81% | 5 |
| Campaign 6 | ₹11 | 28 | 1 | ₹11.14 | 0.00 | — | 3.57% | 0 |
| Campaign 7 | ₹2,080 | 864 | 130 | ₹16.00 | 13.00 | ₹160.05 | 15.05% | 22 |
| Campaign 8 | ₹3,588 | 1,153 | 192 | ₹18.69 | 7.50 | ₹478.41 | 16.65% | 13 |
| Total | ₹84,604 | 26,434 | 3,615 | ₹23.40 | 328.00 | ₹257.94 | 13.68% | 158 |
★ Highest volume campaign · Note: highlighted rows target premium programs — higher CPL reflects higher course value, not inefficiency
Why the "expensive" leads were the right ones to buy
Campaign 3 generated 135.50 conversions at ₹135.72 each — the highest volume campaign in the account, targeting shorter admission and counselling programs. Efficient, high-output, and exactly what it looks like.
Campaign 2 and Campaign 4 cost ₹1,346 and ₹1,411 per conversion respectively. On paper, that looks like a problem. In context, it isn't. These campaigns targeted high-commission professional programs where a single enrollment generates significantly higher revenue for the consultancy — enough that even one conversion per week at ₹1,400/lead is a profitable outcome. Cost per lead only tells the right story when you know what a lead is worth.
Across all 486 enquiries, the account generated an average of ₹2,469 in reported revenue per enquiry. The account's blended cost per enquiry was ₹174. That ratio — across two very different types of courses — is what a portfolio-based campaign structure is designed to produce.
The separation of campaigns makes this legible. In a merged account, you'd see one average CPL number and one revenue figure — and you'd have no way to know which courses were driving which results, or where to put more budget.
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