Case Studies
Real accounts. Real numbers.
A running record of campaigns I've managed — what the account looked like, what changed, and what the numbers showed afterwards. No mockups, no projections.
E-commerce · Australia
An account losing money on every sale — 0.37× ROAS — restructured to return nearly 7× on lower spend in six weeks.
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Education · Consultancy
₹84,604 in spend returned ₹12 lakh in revenue — across 8 campaigns where the "expensive" leads were actually the most valuable ones.
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Education · Consultancy
Without call tracking this campaign looked 3× more expensive than it was. With it: 416 real enquiries at ₹122 each, ₹6 lakh in reported revenue.
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E-commerce · Premium Furniture
Organic Search generated $17,183 — 43% of total revenue — at zero ad cost. Cross-network (almost certainly Performance Max) returned 6.83×. Email punches above its weight: 5 events → $6,165 revenue, that's $1,233 per transaction.
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