Case Studies
Real accounts. Real numbers.
A running record of campaigns I've managed — what the account looked like, what changed, and what the numbers showed afterwards. No mockups, no projections.
E-commerce · Australia
From 0.37× ROAS to 6.78× — same account, six weeks apart
6.78×Final ROAS
−54%Spend reduced
+740%Revenue
An account losing money on every sale — 0.37× ROAS — restructured to return nearly 7× on lower spend in six weeks.
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Education · Consultancy
14.18× ROAS from an 8-campaign education account
14.18×ROAS
₹12LRevenue
486Enquiries
₹84,604 in spend returned ₹12 lakh in revenue — across 8 campaigns where the "expensive" leads were actually the most valuable ones.
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Education · Consultancy
11.77× ROAS — and 69% of enquiries came in as phone calls
11.77×ROAS
₹6LRevenue
₹122Cost/enquiry
Without call tracking this campaign looked 3× more expensive than it was. With it: 416 real enquiries at ₹122 each, ₹6 lakh in reported revenue.
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