Hi, I’m Rohit Gupta (Google Ads Certified), a freelance PPC expert based in Noida. I have 2 years of experience managing PPC campaigns for small and medium businesses.
I have been teaching and freelancing PPC search marketing to help businesses to make their products and services reach to their target audience so as to grow business.
Based in Noida, I’m happy to provide my service to every client who wants to generate business through PPC (Search Engine Marketing) across Delhi NCR region (even Noida, Gurgaon, Faridabad and Ghaziabad). You can give me a call about your PPC project.
Please feel free to give me a call on +91 8802089059.
How I can help you manage your PPC Campaign?
Working as a freelance PPC expert, I have over 2 years of experience managing Pay per click campaign for Google Ads. I am very well verse with the PPC objectives and how to implement it as per clients need. Instead of struggling on small issues, I rather focus on the main solution to create the potential Return on investment for my client. Before starting to take your project, I usually pay attention on these three steps:
Your Goal and Requirement from PPC campaign: As you are already aware of the fact that Pay per click campaigns involves cost for every single click regardless of the outcome. So, it is important that you clear your needs to ensure that I am able to setup an offer to prevent false undesirable clicks and charges. Understanding target location, audience, timing, business structure and competition are some of the few things I need to begin with.
Campaign Setup: Campaign setup is the most important step. This is a crucial step which either expand or collapse your profit. A Perfectly designed campaign helps you to get your desired results with less cost. No matter if it is lead generation, website traffic, product/service sale, app install etc. I will take your help to know your business keywords on which you want to drive traffic, also research it from my side too, to deliver better results. It will depend upon your budget and goals that will help me to begin with either broad match, phrase match or exact match keyword. In this way, we can prevent the over spending. I will try to maintain the quality score of our campaign so as to gain better ad rank on search engine.
Website Landing Page optimization: One of the important key factor to get high quality score and better ad rank is your landing page. Your landing page of the website is the first thing that any user interacts with. So, it is important for us to maintain everything on our website that we are advertising on. This will help our targeted audience to build trust factor after they get everything they are looking for on our website. Website landing page must have all important elements to really make it effective like Telephone number, enquiry form, product/services details, chat box, etc. at the strategic place. Placing these things at strategic places on the website will reduce the customers struggle to get converted in potential clients.
My Freelance PPC Campaign Strategies to get maximum output.
Working on campaigns without a proper strategy is an assurance for a complete campaign failure. Creating a proper advertisement strategy and then implementing it so as to get high conversions in minimum cost is all client needs. Creating a PPC Campaign is not a big deal, any novice person can do it without any proper knowledge, but the main thing is to optimize and manage the campaign for better and desired output. Google Ads is a very deep platform which needs a thorough knowledge and understanding to create and drive results for a specific campaign.
Anyone can create a Pay per click campaign, however it takes skill, understanding and better insight to optimize your Return on investment and efficient campaign management. I, being a freelancer ppc expert, use a variety of sophisticated strategies to help clients get the best results on daily basis. I also have an onus to validate the service charge that I charge to deliver the better results. Listed here are a couple of methods I use:
Researching the market: To understand your ideal customer’s mindset, first I will understand your company as well as your marketplace. I will research about your competitors, your target audience, their pressure points, as well as your service. This will help me to create related and targeted ads which improves CTR, Conversions and maintain daily budget.
Keyword research: Keyword research is the most important aspect of creating effective Pay per click campaign. The goal is not to get maximum clicks, but to gain maximum conversions which increase return on investment. Getting maximum clicks but not a single conversion will not going to serve our purpose. Rather I consider search intent of the user with better keyword research, relevance and volume altogether, to create the finest value of all the click. To stop appearing ad on irrelevant searches, I will also use negative keywords.
A/B testing: Pay per Click campaigns requires regular testing of campaigns. So, I constantly check the ad copies and landing pages with A/B testing. Many a times it happens, ads are better designed but due to landing pages we do not get desired results. I frequently check different ad copies for a single word so as to get better performing ad.
Campaign Testing: Creating a single campaign is not the guarantee to get desired results ever. I regularly create and test campaigns in with additional options, keyword match types, ad copies, landing pages, etc. so as to give regular work to client.
Remarketing: Remarketing gives us the opportunity to re-target the visitors again with special or discounted offers so that he can purchase our product or service. Remarketing not only helps us to re-target our visitors, but also to control our cost.
These are some of my strategies that I generally use while managing a ppc campaign.
If you want me to be your ppc manager, feel free to give me a call on +91 8802089059.