Google Ads Services

Brand Awareness: Create your brand awareness through brand awareness and reach ads either in the form of Display Ads and Video Ads. Make your products/services ads appear on popular websites and YouTube channels for maximum brand awareness.

Traffic Generation on website: Generate quality traffic to your website who are looking for products/services like yours. Chances are there that they will convert too if they satisfied with your offerings.

Lead Generation: Lead Generation is an important aspect of any business. In fact, there is a number of business which solely depends on the leads only. If your business is one of them and you are struggling with getting leads for your business, feel free to contact me. Lead Generation can be done through Search Ads, Display Ads, and Video Ads totally depends upon your need.

Sales: Having an online or e-commerce store? or planning to open the one but worried about online sales? Worry not, you have got the Google ads expert in Ajmer. I can drive sales for your online e-commerce store through Google Shopping ads. Creating shopping ads is a bit different and complicated process when compared with creating search ads, display ads, Video Ads, and App Install ads. To create shopping ads, we have to first create our feeds through Google Merchant Centre.

App install Ads: Planning to Launch your App in Ajmer but worried about the installs? I can help you to increase your app installs on through app install ads on Google Play Store and App Store. We can run app install ads on the search networks, display networks, Video networks, and other Google partner networks.

Verified Google My Business Listing: Want your business/shop/office to appear on Google Maps? Reach me to make your presence on Google Maps and don’t lose your potential customers when they search for you. Having a presence on Google Maps helps your customers to search and get directions to your shop locally.

Before we Proceed, being an PPC Expert, I need the to confirm the following first:

Your Goals: Before starting with your Google Ads Project, let’s first discuss your goals from online marketing. Whether you want to create brand awareness, generate leads, increase conversions/sales, increase app installs, or want your business to appear on Google Maps. First, let me understand your business goals and your business so as to develop my strategy for your maximum output from online campaigns. My only motive is to generate maximum business with complete control over the budget.

Keyword Research for Your Google Ads Campaign: After understanding your Goals best, our next step is to set up and create your Google Ads account (if not created till now). After creating your Google Ads account, the next step is to create a successful campaign. But, before creation of our campaign, we need to research our business keywords. Business Keywords are those keywords, on which we want our ads to appear when someone searches related to them.

We usually pay for every click, so it becomes very important for us that our ad does not appear for any irrelevant query. To stop appearing our ads on irrelevant query, I research and place all irrelevant keywords that can harm your online campaign, as negative keyword. Adding irrelevant keywords as negative keywords, stops our ads to trigger on irrelevant queries.

Landing Page Optimization: To run a successful Google Ads campaign, our website plays an important role in increasing Ad quality score and CTR. How? We need our main keyword on which we are running ads to be present on our website too. Failing to maintain all the relevant things on our website leads to poor ad quality. With my experience, I can help you to optimize your website and landing pages.

Google Ads Campaign Strategies to get maximum output.

As a Google Ads expert in Ajmer, I can create your strategies based on my experience. Follow are some of my strategies that I will take into consideration while working on your Google ads project.

Researching the market:  To understand your ideal customer’s mindset, first I will understand your company as well as your marketplace. I will research about your competitors, your target audience, their pressure points, as well as your service. This will help me to create related and targeted ads which improves CTR, Conversions and maintain daily budget.

Keyword research: Keyword research is the most important aspect of creating effective Pay per click campaign. The goal is not to get maximum clicks, but to gain maximum conversions which increase return on investment. Getting maximum clicks but not a single conversion will not going to serve our purpose. Rather I consider search intent of the user with better keyword research, relevance and volume altogether, to create the finest value of all the click. To stop appearing ad on irrelevant searches, I will also use negative keywords.

A/B testing: Pay per Click campaigns requires regular testing of campaigns. So, I constantly check the ad copies and landing pages with A/B testing. Many a times it happens, ads are better designed but due to landing pages we do not get desired results. I frequently check different ad copies for a single word so as to get better performing ad.

Campaign Testing: Creating a single campaign is not the guarantee to get desired results ever. I regularly create and test campaigns in with additional options, keyword match types, ad copies, landing pages, etc. so as to give regular work to client.

Remarketing: Remarketing gives us the opportunity to re-target the visitors again with special or discounted offers so that he can purchase our product or service. Remarketing not only helps us to re-target our visitors, but also to control our cost.

Reporting: Reporting is an important aspect to keep you in touch how well or bad your campaign, keywords are performing. 

These are some of my strategies that I generally use while managing a ppc campaign.

If you want me to be your Google Ads Account manager, feel free to give me a call on +91 8802089059.

If you want assistance in Social Media Marketing, like to target your website visitors on Facebook, Instagram, LinkedIn, Quora, etc, I can also help you with that.